Wednesday, May 9, 2007

How food illusions trick us into overeating

I thought this article discussed at Clive Thompson's blog was pretty interesting. Apparently we are tricked into eating too much by the optical illusions of how food is presented to us. For instance if the container of food is really large, the amount of food seems smaller and one inadvertantly binges. Now imagine that in almost every food industry, the servings are getting larger but so is the packaging and you can see why this does not help in overeating. In the study the article is based on, devious experiments were done on unsuspecting individuals which makes the research even more fun. Hmmm . . . food for thought.

May Light Increase!

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